For my Creative Design Lab module at university, I was tasked with designing an app using methods both typical and unconventional. My idea was a dog adoption app called 'Hotdog'.

I felt that the first logo, while fun, didn't convey the point of the app well enough. However, I was set on using the red and yellow colour scheme, reminiscent of the ketchup or mustard you might top a hotdog with.

I created the second logo with more emphasis on the 'dog' part of the name, whilst still somewhat parodying a traditional hotdog cart logo.

The third logo felt sharp and to-the-point, the sort of logo you'd expect an app to have. I like the idea of the round iconography, something that could be further incorporated into the app and its marketing.

My second set of logos are from my Website Design and Development module. In this we had to design a dating site, gaining inspiration from the many already in existence.

I wanted to design an inclusive dating site and convey this via the logo. I had noticed an increasing use in gradients in app logos, perhaps popularised by Instagram. I incorporated this as not only was it quite a fashionable design choice for apps at the time, but it also conveyed a spectrum of sexualities and genders to further display inclusiveness. I added the gender symbols for the finishing touch, but ultimately felt that the logo became a little too busy.

I simplified all of this for the second logo, opting for the icon of the man and the woman with the text in the middle. This ended up conveying the opposite of inclusiveness, especially with the pink and blue colouring perhaps coming across as too traditional, and also perhaps looked a bit crude and reminiscent of toilet signs.

I felt that I reached a happy medium with the final logo. I opted for a more neutral cherry colour, still conveying romance but hopefully appealing to a wider audience, and went for a handshake/heart logo. This felt like the most inclusive option of all, if not a bit cliché.

The Family Fantasy Football League is, as it sounds, a fantasy football league that my dad has been running for our family and close friends since 1995. These are some logos I have created for use in newsletters and emails.

The first logo felt like the obvious starting point, with simply the name of the league over an image of a football. Opted for a blue colour scheme as this feels sporty to me.

For the second logo I aimed for a more professional look. I liked the idea of including the year of establishment, an idea I had previously played with when creating the Hotdog logos. It felt especially relevant here as the longevity of the league is an impressive feat worth mentioning in my opinion.

I took the professional look further for the final logo. The shield, the font, the colour scheme, and the year of establishment came together well, and I especially liked the three stars and stripes resembling a podium, reminding the competitors what they're aiming for.

Recently my mum has set up a company creating organic and healthy dog treats, called Nibbles, using only healthy ingredients and no plastic packaging.

For the first logo I wanted to convey the home-made nature of the brand with quite a doodly look, using the bone to make it clear this is a dog food brand.

I tried a more professional look for the second logo. The leaf/pawprint logo hopefully conveying that this is a healthy, ethical dog food brand. Had trouble making the logo look like both a leaf and a pawprint without looking too confusing unfortunately.

I simplified things for the final logo however, opting for a simple pawprint to dot the eye. Kept the logo green to convey those organic, healthy, environmentally-friendly connotations.